PaceShiftPACESHIFT
SocksFabric TechStory

Introducing PaceShift

BUILT FOR THE HEAT.
ENGINEERED TO WIN.

A performance gear house for athletes who don't compromise. Meet the launch collection — bamboo-viscose socks, engineered for India's toughest training conditions.

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✦ Bamboo Viscose✦ Graphene-Infused Fabric✦ Moisture-Wicking✦ Engineered For Indian Conditions✦ Premium Performance Gear✦ Bamboo Viscose✦ Graphene-Infused Fabric✦ Moisture-Wicking✦ Engineered For Indian Conditions✦ Premium Performance Gear

The Brand

PERFORMANCE.
NOT NOISE.

PaceShift is built on a simple idea: gear should earn its place in your kit. Not another crowded activewear label — a focused performance house building premium performance wear for athletes who train hard and expect their gear to keep up.

We're launching narrow, on purpose. Two pieces, each engineered from the fabric up — because if the foundation isn't right, nothing built on top of it matters. Compression tees are next, with base layers and shorts to follow once they meet the same bar.

70%Bamboo Viscose
IndiaBuilt For The Heat
Launch OfferPaceShift performance socks in black with red logo detailing

Drop 01

PACESHIFT
PERFORMANCE SOCKS

Engineered from the ground up for heat, distance, and everything your training throws at you.

Bamboo Viscose Comfort

Naturally soft, breathable, and temperature-regulating against skin.

Moisture-Wicking

Stays dry through long runs and heavy sweat sessions.

Cushioned Heel & Toe

Impact protection exactly where you need it most.

Targeted Arch Support

Compression banding for a locked-in, stable fit.

Reinforced Durability

Built to outlast a full training block, wash after wash.

70% Bamboo Viscose
20% Nylon
10% Spandex
₹899₹69922% OFF

Launch pricing · MRP inclusive of all taxes

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The Science

THREE FIBERS.
ONE PURPOSE.

Every PaceShift sock is built from a precision blend — each fiber earning its percentage.

Bamboo Viscose — 70%Nylon — 20%Spandex — 10%
70%

Bamboo Viscose

The foundation. Naturally moisture-wicking, breathable, and soft against skin, with natural odor resistance — built for long days and longer runs in the heat.

20%

Nylon

The structure. Adds durability and shape retention, so your socks hold their form wash after wash, run after run.

10%

Spandex

The stretch. Four-way flexibility for a locked-in, compression fit that supports your arch through every stride.

Cyclist racing in PaceShift kit at the Himalayan Cycling Challenge

Built To Perform

FROM THE PLAINS
TO THE PASSES.