Athlete racing in PaceShift performance gear

Introducing PaceShift

ENGINEERED
FROM THE
GROUND UP.

A performance gear house for athletes who don't compromise. Meet the launch collection — bamboo-viscose socks and a graphene-infused race jersey, engineered for India's toughest training conditions.

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✦ Bamboo Viscose✦ Graphene-Infused Fabric✦ Moisture-Wicking✦ Engineered For Indian Conditions✦ Premium Performance Gear ✦ Bamboo Viscose✦ Graphene-Infused Fabric✦ Moisture-Wicking✦ Engineered For Indian Conditions✦ Premium Performance Gear

The Brand

PERFORMANCE.
NOT NOISE.

PaceShift is built on a simple idea: gear should earn its place in your kit. Not another crowded activewear label — a focused performance house building premium shorts and activewear for athletes who train hard and expect their gear to keep up.

We're launching narrow, on purpose. Two pieces, each engineered from the fabric up — because if the foundation isn't right, nothing built on top of it matters. Shorts and activewear follow once they meet the same bar.

70%Bamboo Viscose
GrapheneInfused Jersey
IndiaBuilt For The Heat
Launch Offer PaceShift performance socks in black with red logo detailing

Drop 01

PACESHIFT
PERFORMANCE SOCKS

Engineered from the ground up for heat, distance, and everything your training throws at you.

Bamboo Viscose Comfort

Naturally soft, breathable, and temperature-regulating against skin.

Moisture-Wicking

Stays dry through long runs and heavy sweat sessions.

Cushioned Heel & Toe

Impact protection exactly where you need it most.

Targeted Arch Support

Compression banding for a locked-in, stable fit.

Reinforced Durability

Built to outlast a full training block, wash after wash.

70% Bamboo Viscose
20% Nylon
10% Spandex
₹899 ₹699 22% OFF
Launch pricing · MRP inclusive of all taxes Reserve Yours

The Science

THREE FIBERS.
ONE PURPOSE.

Every PaceShift sock is built from a precision blend — each fiber earning its percentage.

Bamboo Viscose — 70% Nylon — 20% Spandex — 10%
70%

Bamboo Viscose

The foundation. Naturally moisture-wicking, breathable, and soft against skin, with natural odor resistance — built for long days and longer runs in the heat.

20%

Nylon

The structure. Adds durability and shape retention, so your socks hold their form wash after wash, run after run.

10%

Spandex

The stretch. Four-way flexibility for a locked-in, compression fit that supports your arch through every stride.

Launch Offer PaceShift race jersey — front view, black with red logo detailing

Drop 02

PACESHIFT
RACE JERSEY

Fit — Tight / Race Fit

A technical race jersey built for long days on the move — engineered fabric zones, race-fit construction, and details that disappear until you need them.

Raglan Sleeve Mobility
Moisture-Wicking Tech
Anti-Bacterial Tech
Jacquard Sleeve & Pocket
Bonded Front Hem
High-Density Gripper
Full-Length YKK Zipper
Guarded Zip Ends
High-Visibility Reflector

Fabric A

  • Polyester 100%

Fabric B

  • Polyester 77%
  • Spandex 15%
  • Graphene 3%
  • Nylon 5%
₹6,999 ₹5,999 14% OFF
Launch pricing · MRP inclusive of all taxes Reserve Yours
Cyclist racing in PaceShift kit at the Himalayan Cycling Challenge

Built To Perform

FROM THE PLAINS
TO THE PASSES.

What's Next

TWO PIECES ARE
JUST THE START.

Coming Soon

Performance Shorts

Coming Soon

Base Layers

Coming Soon

Compression Wear

Don't Miss The Drop

BE FIRST TO SHIFT.

Reserve your spot for launch-day pricing on the first PaceShift collection — performance socks and the race jersey.

You're on the list. See you at launch.